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FNB and Pick n Pay ecosystem has returned more than R600 million in value to customers in 12 months
A year since inception, the FNB eBucks and Pick n Pay partnership has delivered on its ambition to make banking as accessible and intuitive as everyday essentials, while turning routine spend into tangible value. Since April last year, more than R600 million in rewards have been unlocked for customers, while banking access has been extended through 31 in-store kiosks and pop-up presence in 200+ stores every Friday.
This is providing meaningful, day-to-day support for South African households. The partnership reflects a broader shift in how South Africans are experiencing banking, as financial services and rewards increasingly become embedded into trusted retail environments to deliver real‑world value where people live, shop and manage their money.
As financial pressure on households continues to mount, FNB remains focused on meeting customers where they are financially through contextual rewards that make a difference. By integrating banking services into Pick n Pay’s physical stores and digital platforms, FNB is helping customers in places they already frequent for essential needs, enabling them to manage their money, access banking services and unlock savings seamlessly. This partnership improves access, reduces friction and delivers value in the moments that matter most to South African households.
“From the outset, this partnership was about reimagining how banking can support people in their day-to-day lives, especially at a time when many households need it most,” said Lytania Johnson, CEO of FNB. “By showing up in spaces customers already trust, we’re able to remove barriers and unlock practical value. Partnering with a like-minded organisation such as Pick n Pay allows us to translate daily spend into real rewards and savings, helping households stretch their budgets further while advancing financial inclusion in a way that is purposeful, human and scalable.”
The in-store banking Kiosks and pop-ups reaffirm how banking can seamlessly coexist within high footfall retail environments. This proximity has driven meaningful behavioural change.
Pick n Pay stores have increasingly become an extension of FNB’s physical reach, not only as retail destinations, but as a trusted community touchpoints where access to financial services, value and support naturally intersect. The duo aims to scale this reach in the coming months.
Sean Summers, CEO of Pick n Pay, says, “Everything we do is focused on helping our customers get more value from their daily shop. This partnership with FNB and our various initiatives has been a game changer for customer rewards, building on the strong base of Smart Shopper and boosting savings even further through eBucks. In a tough cost-of-living environment, that combination of rewards on daily essentials makes a real difference to household budgets.”
The partnership ecosystem has also enabled powerful collaborative efforts, further reinforcing value to customers through signature FNB eBucks initiatives and customer value propositions:
- Qualifying FNB eBucks customers get up to 30% back in eBucks on their Pick n Pay asap! purchases and up to 20% in store.
- Up to 30% back was extended to PnP Clothing purchases on asap! in March 2026.
- Burger Friday has achieved 6.2 million burgers redeemed to date
- The 99c Bread initiative has supported entry-level banking customers with R70 million issued in value.
- PnP Vouchers to the value of over R45 million issued to our entry segment to support essential purchases of Clothing and Groceries
“The strength of this partnership lies in its ability to turn daily spend into real financial value,” said Pieter Woodhatch, CEO of eBucks. “As we continue to scale, our focus remains on deepening our impact, making eBucks rewards more relevant and more useful for customers to manage the cost of their daily living.”
“Moving forward, we aim to create an ecosystem that works harder for our customers,” Woodhatch added. “Through strong collaborations, eBucks continues to serve as a highly valuable currency with spend to earn ratio of more than 91% in a month, highlighting its relevance, accessibility and aspirational value, helping South Africans earn more from every rand spent.”
Together, FNB and Pick n Pay are shaping an inclusive, customer‑centric partnership model that embeds financial and retail services into their daily needs and expands access at scale.
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