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Adidas is proud to announce that Orlando Pirates Football Club, one of Africa’s most iconic teams, is officially entering Roblox – marking a bold new step in digital fan engagement and innovation.
The launch of the Orlando Pirates on Roblox, created in partnership with adidas, continues the brand’s commitment to redefining how sport and culture connect – this time, through an immersive virtual world that celebrates the spirit of the Ghost Nation in an entirely new way.
Inspired by the 25/26 Orlando Pirates Kits, The Orlando Pirates Roblox activation allows fans to: customise their avatars in digital kits, training gear, and fanwear.
Orlando Pirates entry into Roblox mirrors the emotion and energy behind the club’s 25/26 campaign “It’s in our Bones” – now reimagined in the digital realm to empower a new generation of fans to express themselves on and off the pitch.
Fuelling the future of football fandom, adidas’ entry into Roblox with Orlando Pirates builds on the brand’s global mission to blend sport, culture, and technology – making fandom more participatory, inclusive, and boundary-breaking than ever before.
Fans can explore the Orlando Pirates digital product offer in Roblox by searching “Orlando Pirates FC” on Roblox.
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship, the UEFA Champions League & Major League Soccer. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, Juventus & Orlando Pirates, as well as top Federations such as Germany (DFB), Spain (RFEF), Belgium (RBFA), Argentina (AFA) & Italy (FIGC). adidas is also partner to some of the best athletes in the game including Leo Messi, Mohamed Salah, Vivianne Miedema, Trinity Rodman, Olisa Ndah and Relebohile Mofokeng.
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