Symrise South Africa announces 60th anniversary of operations in South Africa, marked by the
grand opening of a new emulsions plant. This significant milestone underscores Symrise’s
commitment to growth, innovation, and excellence in the region.
“Today, we proudly celebrate 60 years of excellence at Symrise South Africa. This remarkable milestone
is not just a reflection of our history but a testament to our unwavering commitment to delivering solid
performance and building credibility within our industry. Over the past six decades, we have established
ourselves as a trusted leader in our market, and this longevity speaks volumes about the quality of our
products and the dedication we have to customer satisfaction. The strong relationships we’ve fostered
with customer partners has been vital to our success.” noted Sofiane Berrahmoune, Vice President
Symrise Africa, Middle East, Turkey and Russia in Taste, Nutrition and Health Division
In alignment with this momentous occasion, Symrise South Africa has embraced the theme of
“Shosholoza” for its customer appreciation event and future strategy. Shosholoza, a term rich in cultural
significance, embodies the spirit of moving forward and striving for excellence. This theme aptly reflects
Symrise’s dedication to forging ahead with innovation, growth, and customer-centric advancements.
Future Strategy: Shosholoza
- Commitment to Innovation
Symrise is committed to continuously advancing its technological capabilities, ensuring
that it remains at the forefront of the fragrance and flavor industry. - Sustainable Growth
The company plans to expand its operational footprint sustainably, aligning with
environmental and economic best practices. - Customer-Centric Approach
By focusing on understanding and meeting customer needs, Symrise aims to enhance
customer satisfaction and strengthen partnerships. - Investment in People
Symrise is dedicated to investing in its workforce, fostering talent development and
supporting a culture of excellence.
The “Shosholoza” theme is a testament to Symrise South Africa’s unwavering commitment to progress
and innovation, guiding the company as it sets new benchmarks for success in the industry. With the opening of the new emulsions plant and the introduction of the Symcloud Double Concentrate Neutral
cloud, Symrise is poised for a future of continued achievement and growth.
In the dynamic and ever-evolving Flavour Industry market within Southern Africa, Symrise South Africa
has demonstrated exceptional growth and resilience. According to recent market analysis, the regional
flavour industry is projected to reach a value of $1.5 billion by the end of 2025, expanding at a compound
annual growth rate (CAGR) of 4.7%. Amidst this growth, Symrise South Africa has outperformed its
leading competitors, achieving a market share increase of 10% over the last fiscal year. This success is a
testament to our unwavering commitment to innovation, quality, and sustainable practices that meet the
diverse needs of our customers. As we continue to lead the way in the industry, we remain dedicated to
delivering exceptional flavour solutions that enhance the culinary experiences of consumers across the
region.
The 60 year milestone not only marks osuccessful operations but also marks a new chapter of expansion
and innovation for Symrise South Africa. Speaking about the companies local progression, Teresa
Orlanov – Managing Director Symrise Southern Africa said, “Our recent advancements at the factory site
are not just upgrades—they are a testament to our commitment to innovation and excellence. These
enhancements are paving the way for our company to achieve its ambitious growth goals, ensuring we
remain at the forefront of industry leadership and sustainable development.”
Over the past five years, the local team has diligently focused on site improvements and operational
efficiencies aimed at future growth. These advancements have included:
- Increased Productivity: Doubling the output of batches produced per shift, enhancing overall
productivity. - Inventory Optimization: Successfully reducing Days on Hand (DOH) by half, optimizing
inventory and storage. - Production Volume: Doubling the annual local production volumes, reinforcing Symrise’s
position in the market.
Launch of Symcloud Double Concentrate Neutral Cloud
The new emulsions plant will also see the launch of the Symcloud Double Concentrate Neutral cloud, an
innovative product that exemplifies Symrise’s commitment to cutting-edge technology and customer
satisfaction.
Customer Event and Site Tour
In honor of these achievements, Symrise South Africa is hosting a special event on November 19, 2024,
for its valued customers. “As we open our new and improved facility, we are excited to not only enhance
our production capabilities but also strengthen our commitment to our customers. This advancement
represents a significant step forward in our mission to deliver exceptional quality and service. By
investing in cutting-edge technology and expanding our capacity, we are poised to build stronger
partnerships and drive mutual growth.” Said Shantal Reddy – Sales Director, Symrise Southern Africa Attendees will have the opportunity to tour the new facility and experience firsthand the innovative
technologies that Symrise offers. This event is a token of appreciation for the continued partnership and
support from our customers.
About Symrise:
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as
well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and
beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
Its sales of approximately €4.7 billion in the 2023 fiscal year make Symrise a leading global provider.
Headquartered in Holzminden, Germany, the Group is represented in more than 100 locations in Europe,
Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an
indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked
as part of this process. Symrise – always inspiring more…