Carling Black Label brought the spirit of football home on Saturday, 21 June, with a high-energy FIFA Club World Cup Viewing Party hosted at Propaganda Club, Pretoria Central. The free-entry event attracted hundreds of passionate supporters who gathered to watch Mamelodi Sundowns take on Borussia Dortmund on the big screen.
The viewing experience featured more than just a match, from interactive gaming zone, live entertainment to a Carling merchandise pop-up store and on-site Carling Score Predictor activations. Fans were treated to a dynamic, football-first atmosphere that celebrated both the local game and global competition.
The event was about creating a platform where fans could unite and celebrate their passion, feel part of something bigger said a Carling Black Label Brand Diretor Kerryn Greenleaf . Sundowns representing South Africa in the world stage it’s a proud moment, and we wanted to give fans a space to experience that together.
The highlight of the event was the activation of the Carling Score Predictor which allows fans to predict match outcomes via USSD (120660#) or online, earning points, winning airtime, merchandise, and VIP football experiences.
Carling Black Label is the most awarded beer and remains a Champion of the beautiful game and empowering fans with platforms that’s reflect the passion and pride.
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