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A New Capsule Celebrating Artists, Their Crews, and Africa’s Creative Rise
Africa Fashion International (AFI) will launch the exclusive Crew Collection on Sunday, 14 December. This limited-edition capsule honours the artists, creatives, and behind-the-scenes teams fuelling Africa’s creative and cultural rise.
Designed by House of Nala (HON) Atelier – the modern luxury brand known for its Sandton City pop-up and growing online presence – the new collection is set to debut on one of the country’s biggest music stages, the South African Music Awards (SAMAs).
The HON Crew Collection celebrates artists and the crews who support them, while inviting young people to shape the culture they are already defining through fashion, art, music, and sport.
“Africa’s creative economy has been largely built from within, driven by young people in fashion, music, art, and innovation,” says Dr Precious Moloi-Motsepe, Founder of AFI. “They’re generating new wealth for themselves but also for the continent. The Made-in-Africa movement is, at its core, a movement led by the continent’s creative youth and this capsule pays tribute to their leadership.”
The collection captures the optimism and energy of Africa’s rising generation who are driving the continent forward.
“Fashion is a silent but powerful medium to speak about the issues we care about,” says Qhawekazi Mazaleni, the newly crowned 2025 Miss South Africa. “I’m excited to be dressed by House of Nala on the SAMAs red carpet, wearing the best of Africa’s creativity, sustainability, and craftsmanship”.
AFI has long positioned itself at the intersection of fashion and other creative industries.
“Teko Modise, recently named the Best-Dressed Classic Man by GQ South Africa, has used fashion to build a new form of social capital beyond his soccer career,” explains Andre Constable, Retail Manager for HON. “Fashion has the power to inspire and elevate culture, particularly youth culture, regardless of the industry you’re in.”
A brief about the brands:
- Africa Fashion International is the cultural trend setter
- House of Nala (HON) Atelier is the retail brand that will owns the red carpet looks at the SAMA31 ceremony
- Nala Prive’ is Africa Fashion International’s in-house ready-to-wear brand
About AFI
Africa Fashion International – Celebrating African creativity and connecting the continent through fashion.
Our Mission
Africa Fashion International (AFI) is the continent’s premier fashion organization, dedicated to promoting African fashion and connecting designers, brands, and fashion enthusiasts across the globe.
We believe that African fashion represents more than just clothing – it’s a celebration of culture, heritage, and innovation that deserves recognition on the world stage.
Through our platforms, events, and initiatives, we showcase the incredible talent and creativity that exists across the African continent.
Our Vision
We envision a world where African fashion is recognized, celebrated, and valued for its creativity, craftsmanship, and cultural significance.
Our goal is to create sustainable opportunities for African designers and fashion professionals while preserving the rich heritage that makes African fashion unique.
Through collaboration, innovation, and dedication, we’re building a stronger, more connected African fashion industry.
About NALA PRIVÉ
Africa Fashion International’s in-house ready-to-wear brand
Nala Privé is Africa Fashion International’s in-house ready-to-wear brand, designed and crafted by the talented team of designers and tailors in the AFI Atelier. Nala Privé offers accessible, everyday luxury fashion for men and women who appreciate classic and affordable elegance.
Since its launch Nala Privé has brought luxury into the everyday wardrobes, with styles that are both sophisticated and versatile. Beyond ready-to-wear, AFI Atelier also creates bespoke garments made to order for clients seeking a personalised, premium fashion experience.
These custom pieces reflect the same commitment to excellence, quality, and durability, ensuring every bespoke creation is unique and built to last a lifetime. Each garment blends fine fabrics, expert craftsmanship, and timeless design to create pieces that look and feel premium. Nala Privé focuses on delivering fashion that combines African heritage with modern luxury, crafted with precision and care.
Nala Privé stands for everyday luxury; clothing that elevates your style without compromising comfort or quality.
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