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- New away jersey reimagines Juventus’ original pink identity, fusing heritage color with a contemporary zebra-inspired design
- Tonal engineered zebra pattern and bold black detailing deliver a confident expression of Club DNA
- The new Juventus away jersey is available via selected adidas retail stores, and online at adidas.co.za.
Today, adidas and Juventus unveil the new away jersey for the 2026/27 season – a design that reconnects the Club with its very origins, reinterpreting the iconic pink colorway through a modern lens while integrating the adidas Trefoil logo, merging elite performance innovation with a strong connection to football culture and off-pitch style.
Before black and white became synonymous with Juventus, there was pink. Worn by the Club in its earliest years, the color remains one of the most distinctive chapters in Juventus history. For the 2026/27 season, adidas brings this legacy back to the forefront. Built on a soft pink base, the jersey introduces a subtle engineered pattern inspired by the zebra – a powerful nod to the Club’s enduring symbol. The tonal graphic flows across the fabric, adding depth, movement and a refined texture that connects past and present in a distinctly Juventus way.
The collar, sleeve cuffs and adidas three stripes on the shoulders feature sharp black detailing, providing contrast against the pink base. A modern reworked collar construction delivers a clean, contemporary silhouette, balancing elegance with performance. The Juventus crest sits proudly on the chest, accompanied by a heritage-inspired adidas logo execution.
Designed for elite performance, the jersey features lightweight, zebra patterned engineered fabric that enhance fit and freedom of movement. Incorporating adidas’ latest CLIMACOOL+ materials, the jersey works to wick moisture efficiently, keeping players cool under pressure, while optimise breathability throughout high-intensity play.
The 2026/27 away kit is completed with black shorts and socks, featuring coordinated pink detailing and adidas branding, delivering a sharp and cohesive on-pitch look.
The new Juventus Away Jersey will be available from July 21st via selected adidas retail locations, and online at adidas.co.za.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs around 65,000 people across the globe and generated sales of € 24.8 billion in 2025.
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World Cup™, the FIFA Club World Cup™, the UEFA European Football Championship™, the UEFA Champions League™ & the UEFA Women’s Champions League™. adidas also sponsors some of the world’s top Clubs including Real Madrid, Liverpool, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Aitana Bonmati, Trinity Rodman, Vivianne Miedema, Alessia Russo, Lena Oberdorf, Vicky Lopez, Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Lamine Yamal, Florian Wirtz, Paulo Dybala, Gabriel Jesus, Ousmane Dembélé, Serge Gnabry and Manuel Neuer.
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