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– The collection looks ahead to a summer of football by taking inspiration from the era of off pitch icons supporter style
– Miaou brings a bold take to the iconic Megaride silhouette, updating it with a zip closure
– The apparel selection injects football aesthetics with a defiantly feminine edge
South Africa, May 4th, 2026 – Miaou and adidas Originals continue their defiantly feminine take on sporting codes with their latest collaboration. Founded by Alexia Elkaim, Miaou is rooted in a defiantly feminine, body-confident vision that has redefined modern empowerment through fashion. Infused with a confident, expressive spirit, the collection channels a modern interpretation of the sideline style attitude, presenting silhouettes that exude presence and celebrate a distinctly empowered sense of femininity.
As the world looks ahead toward a summer of football, Miaou looks back to one of the sport’s most iconic style eras. With the early 2000s at its heart, the second collaborative collection between Adidas Originals and Miaou pays homage to the glamour and feminism of the off pitch style that turned footballers’ support into a cultural statement.
Fully embracing, and then bringing a modern edge to 2000s energy, the footwear offering features Miaou’s unique take on the era defining Megaride silhouette. Opting for a smooth leather upper with a sleek zip enclosure, the Miaou Megaride is finished with silicon embossed stripes, debossed co-branded details, and is available in two colourways: silver with orange accents and baby blue with silver accents.
Sideline style then takes center stage as the apparel selection comprises a jersey, a corset, and a pair of nylon track pants. First up, the Miaou Jersey features a ‘Miaou Sport’ silicon print sponsor graphic and custom crest, with a rounded hem, slim fit, and matte piping. Next, the Miaou Corset contrasts sport and style with bungee cords on the side panels, engineered elastic shoulder straps, and embroidered co-branding. Finally, the Miaou Nylon Pant takes a football tracksuit and reimagines it with concealed zippers and embroidered branded details.
Bringing the conceptual focus of the collection to life is a campaign starring footballer Riccardo Calafiori and model Alyson Dubey. Captured in the style of 2000s era paparazzi photos, the images celebrate and reclaim the off pitch supporters aesthetic through the lens of modern feminine expression.
The latest Adidas Originals x Miaou collection is available on adidas.co.za starting from R2199- R3599.
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on the courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, Adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About Miaou
Founded in 2016 by Alexia Elkaim, Miaou began with a single pair of jeans, marked by its now-signature grommets, and quickly expanded into matching sets and corsets that helped reintroduce these silhouettes to the womenswear market.Rooted in the pursuit of the perfect fit and a distinctly feminine sensibility, Miaou reimagines vintage forms through custom prints, mesh, vegan leather, and cotton twill—pieces designed to celebrate individuality and ease.Today, nearly a decade later, Miaou continues to shape culture with collections and collaborations that embody both timelessness and a defiant sense of now.
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