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South Africans are passionate about their heritage, their food and, above all, their braai. This Heritage Day, Heinz is entering the South African conversation, bringing more than 150 years of heritage to Mzansi and inviting South Africans to taste what the braai’s been missing.
On 24 September, Heinz will bring South Africans together for a giant communal braai experience at The River Cabin in Fourways, Johannesburg, with more than 100 individual braai stands coming together to create the iconic Heinz emblem.
Choosing Heritage Day is a deliberate nod to the role food and the braai play in bringing South Africans together. Rather than telling Mzansi how to braai, Heinz is pulling up a chair and bringing its own taste to the table.
The experience will culminate in a giant communal table, followed by a Heritage Day celebration featuring food, music and entertainent.
“South Africa has such a strong and distinctive food culture, and the braai is at the heart of how people come together. That is why we chose Heritage Day – to celebrate the culture, traditions and togetherness that make South Africa unique, while finding our own place within it,” says Passant El-Ghannam, CMO Middle East & Africa, Kraft Heinz.
“Heinz has more than 150 years of heritage, and we’re bringing that heritage to South Africa. Becoming part of a culture starts with listening and showing up. So, we’re pulling up a chair at the fire and inviting Mzansi to taste what they’ve been missing.”
And then there is the braai lingo:
“South Africa calls it tomato sauce, we call it ketchup. Call it whatever you like,” says Passant. “We’re not here to change anything about the braai. We just want to bring our taste to the table and let Mzansi discover what it might have been missing.”
The message is simple: whether Mzansi calls it ketchup or tomato sauce, Heinz is inviting South Africans to taste it for themselves.
Bring your people. Bring your appetite.
To join the Heinz Braai Day, book your tickets here:
Come for the braai. Stay for the festival. Taste what your braai’s been missing.
HEINZ BRAAI DAY – What to expect:
Thursday, 24 September – River Cabin, Fourways – 12:00–20:00
· 12:00–15:00 – Heinz Braai Day Experience:
– Bring your meat, snacks and friends.
– Heinz provides the braai stands, coal, firelighters and Heinz sauces.
– 125 braai stands ready for your meat.
– Activities & Prizes: Mix It Up, Giant Jenga, bean bag toss, family activities, giveaways and prizes
· 15:00–20:00 – The Festival: Once the fires wind down, the music turns up:
– DJ Vin D, DJ Chrizz Beatz, DJ Nate and DJ Bazzy, building up to headline act DJ Kent.
– Family-friendly: Heinz Little Squeezers offers a dedicated zone with age-appropriate activities and entertainment.
Want to braai? Get there early – the Heinz Braai Experience runs from 12:00–15:00 only.
Tickets are limited and must be booked here in advance. There will be no tickets available at the gate.
INFO SUPPLIED.